<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://eric-yim.com/</loc>
    <lastmod>2026-09-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/friends</loc>
    <lastmod>2026-10-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/now</loc>
    <lastmod>2026-09-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/questions/see</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/questions/own</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/questions/you</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/questions/process</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/questions/proof</loc>
    <lastmod>2026-09-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/ai-visibility-for-service-businesses</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/five-prompts-to-test-ai-visibility</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/geo-vs-seo-for-service-businesses</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/google-business-profile-setup-for-ai-search</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/how-to-get-recommended-by-ai-search</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/reviews-fuel-ai-recommendations</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/a-better-fit</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/your-work-is-already-the-content</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/learning-to-ask-one-more-question</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/building-for-twenty-years</loc>
    <lastmod>2026-09-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch</loc>
    <lastmod>2026-09-15</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/bigger-marketing-budget-better-fit</loc>
    <lastmod>2026-10-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-ai-personal-concierge-buying</loc>
    <lastmod>2026-10-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-how-theater-helped-me-find-my-voice</loc>
    <lastmod>2026-10-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/why-i-go-in-person-to-hear-business-owners-stories</loc>
    <lastmod>2026-10-09</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/outdated-marketing-beliefs-service-businesses</loc>
    <lastmod>2026-10-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/customers-ready-to-tell-their-story</loc>
    <lastmod>2026-10-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/put-ai-inside-business-processes</loc>
    <lastmod>2026-10-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/five-questions-clear-business-story</loc>
    <lastmod>2026-10-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/marketing-stereotypes-storytelling</loc>
    <lastmod>2026-10-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-why-help-people-share-their-stories</loc>
    <lastmod>2026-10-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/rome-showing-up-every-day</loc>
    <lastmod>2026-10-05</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/who-understands-what-im-building</loc>
    <lastmod>2026-10-05</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/gap-between-marketing-agencies-and-diy</loc>
    <lastmod>2026-10-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/why-service-business-owners-should-share-their-stories</loc>
    <lastmod>2026-10-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/learn-the-marketing-craft-or-work-with-people-who-have</loc>
    <lastmod>2026-10-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/crowded-market-clear-reason-to-choose-you</loc>
    <lastmod>2026-10-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/flyer-story-marketing-effort</loc>
    <lastmod>2026-10-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-relationships-hard-to-copy</loc>
    <lastmod>2026-10-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-moments-that-feel-like-winning</loc>
    <lastmod>2026-10-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/cost-of-sharing-your-marketing-message</loc>
    <lastmod>2026-10-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/one-size-does-not-fit-every-customer</loc>
    <lastmod>2026-10-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/old-habits-manual-work-better-tools</loc>
    <lastmod>2026-10-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/why-i-want-marketing-to-happen-through-text</loc>
    <lastmod>2026-10-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-what-i-will-not-do-for-more-money</loc>
    <lastmod>2026-10-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/word-of-mouth-can-reach-further</loc>
    <lastmod>2026-10-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/story-behind-balloons-and-gelatin-cakes</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/what-makes-me-excited-to-wake-up-and-work</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/show-proof-before-you-have-a-case-study</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/views-need-a-path-to-real-value</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-why-product-experience-matters</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/the-right-service-might-be-your-neighbor</loc>
    <lastmod>2026-09-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/balance-big-vision-daily-details</loc>
    <lastmod>2026-09-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/why-service-business-owners-are-skeptical-of-marketing</loc>
    <lastmod>2026-09-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/your-ordinary-story</loc>
    <lastmod>2026-09-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/ai-still-needs-your-discernment</loc>
    <lastmod>2026-09-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/hands-on-marketing-option</loc>
    <lastmod>2026-09-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-invest-in-content-that-can-last</loc>
    <lastmod>2026-09-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/who-protocol-text-is-not-for</loc>
    <lastmod>2026-09-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-customers-find-right-fit</loc>
    <lastmod>2026-09-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/cost-of-keeping-a-good-service-invisible</loc>
    <lastmod>2026-09-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/education-content-strategy-service-businesses</loc>
    <lastmod>2026-09-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/start-with-what-the-customer-actually-needs</loc>
    <lastmod>2026-09-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/why-we-came-back-independent-service-business</loc>
    <lastmod>2026-09-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-buying-habits-ai-marketing</loc>
    <lastmod>2026-09-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/low-visibility-low-value</loc>
    <lastmod>2026-09-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-on-the-hard-days-at-least-show-up</loc>
    <lastmod>2026-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/i-still-feel-awkward-when-the-camera-turns-on</loc>
    <lastmod>2026-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-building-for-twenty-years</loc>
    <lastmod>2026-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/customers-do-not-always-choose-most-reviewed-business</loc>
    <lastmod>2026-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/why-i-still-care-so-much-about-product-quality</loc>
    <lastmod>2026-09-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/getting-1-percent-better-protecting-your-baseline</loc>
    <lastmod>2026-09-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/how-far-i-want-to-take-this-mission</loc>
    <lastmod>2026-09-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/your-content-does-not-have-to-go-viral</loc>
    <lastmod>2026-09-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/learning-ai-starts-with-a-conversation</loc>
    <lastmod>2026-09-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/story-behind-your-service-business</loc>
    <lastmod>2026-09-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-what-perfectionism-has-cost-me</loc>
    <lastmod>2026-09-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/service-business-own-marketing-strategy</loc>
    <lastmod>2026-09-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/pen-and-paper-scheduling-service-business</loc>
    <lastmod>2026-09-18</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-why-i-give-real-work-away-for-free</loc>
    <lastmod>2026-09-18</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/technical-side-human-side-marketing</loc>
    <lastmod>2026-09-18</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/give-your-service-business-message-one-foundation</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-help-you-find-your-people</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/no-revenue-talking-about-your-work</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-why-sharing-your-message-matters</loc>
    <lastmod>2026-09-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/marketing-overwhelm-can-stop-you-starting</loc>
    <lastmod>2026-09-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/who-protocol-text-is-built-for</loc>
    <lastmod>2026-09-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/human-connection-service-business-marketing</loc>
    <lastmod>2026-09-14</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-helping-others-tell-their-story</loc>
    <lastmod>2026-09-14</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-not-all-publicity-is-good-publicity</loc>
    <lastmod>2026-09-14</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-personal-connection-marketing-technology</loc>
    <lastmod>2026-09-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/a-great-product-is-not-everything</loc>
    <lastmod>2026-09-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-why-sharing-peoples-stories-matters</loc>
    <lastmod>2026-09-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/your-work-is-the-content</loc>
    <lastmod>2026-09-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/watch/eric-yim-what-makes-your-service-business-different</loc>
    <lastmod>2026-09-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/bigger-marketing-budget-better-fit</loc>
    <lastmod>2026-10-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-ai-personal-concierge-buying</loc>
    <lastmod>2026-10-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-how-theater-helped-me-find-my-voice</loc>
    <lastmod>2026-10-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/why-i-go-in-person-to-hear-business-owners-stories</loc>
    <lastmod>2026-10-09</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/outdated-marketing-beliefs-service-businesses</loc>
    <lastmod>2026-10-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/customers-ready-to-tell-their-story</loc>
    <lastmod>2026-10-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/put-ai-inside-business-processes</loc>
    <lastmod>2026-10-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/five-questions-clear-business-story</loc>
    <lastmod>2026-10-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/marketing-stereotypes-storytelling</loc>
    <lastmod>2026-10-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-why-help-people-share-their-stories</loc>
    <lastmod>2026-10-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/rome-showing-up-every-day</loc>
    <lastmod>2026-10-05</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/who-understands-what-im-building</loc>
    <lastmod>2026-10-05</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/gap-between-marketing-agencies-and-diy</loc>
    <lastmod>2026-10-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/why-service-business-owners-should-share-their-stories</loc>
    <lastmod>2026-10-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/learn-the-marketing-craft-or-work-with-people-who-have</loc>
    <lastmod>2026-10-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/crowded-market-clear-reason-to-choose-you</loc>
    <lastmod>2026-10-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/flyer-story-marketing-effort</loc>
    <lastmod>2026-10-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-relationships-hard-to-copy</loc>
    <lastmod>2026-10-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-moments-that-feel-like-winning</loc>
    <lastmod>2026-10-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/cost-of-sharing-your-marketing-message</loc>
    <lastmod>2026-10-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/one-size-does-not-fit-every-customer</loc>
    <lastmod>2026-10-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/old-habits-manual-work-better-tools</loc>
    <lastmod>2026-10-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/why-i-want-marketing-to-happen-through-text</loc>
    <lastmod>2026-10-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-what-i-will-not-do-for-more-money</loc>
    <lastmod>2026-10-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/word-of-mouth-can-reach-further</loc>
    <lastmod>2026-10-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/story-behind-balloons-and-gelatin-cakes</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/what-makes-me-excited-to-wake-up-and-work</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/show-proof-before-you-have-a-case-study</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/views-need-a-path-to-real-value</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-why-product-experience-matters</loc>
    <lastmod>2026-09-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/the-right-service-might-be-your-neighbor</loc>
    <lastmod>2026-09-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/balance-big-vision-daily-details</loc>
    <lastmod>2026-09-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/why-service-business-owners-are-skeptical-of-marketing</loc>
    <lastmod>2026-09-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/your-ordinary-story</loc>
    <lastmod>2026-09-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/ai-still-needs-your-discernment</loc>
    <lastmod>2026-09-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/hands-on-marketing-option</loc>
    <lastmod>2026-09-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-invest-in-content-that-can-last</loc>
    <lastmod>2026-09-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/who-protocol-text-is-not-for</loc>
    <lastmod>2026-09-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-customers-find-right-fit</loc>
    <lastmod>2026-09-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/cost-of-keeping-a-good-service-invisible</loc>
    <lastmod>2026-09-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/education-content-strategy-service-businesses</loc>
    <lastmod>2026-09-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/start-with-what-the-customer-actually-needs</loc>
    <lastmod>2026-09-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/why-we-came-back-independent-service-business</loc>
    <lastmod>2026-09-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-buying-habits-ai-marketing</loc>
    <lastmod>2026-09-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/low-visibility-low-value</loc>
    <lastmod>2026-09-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-on-the-hard-days-at-least-show-up</loc>
    <lastmod>2026-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/i-still-feel-awkward-when-the-camera-turns-on</loc>
    <lastmod>2026-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-building-for-twenty-years</loc>
    <lastmod>2026-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/customers-do-not-always-choose-most-reviewed-business</loc>
    <lastmod>2026-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/why-i-still-care-so-much-about-product-quality</loc>
    <lastmod>2026-09-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/getting-1-percent-better-protecting-your-baseline</loc>
    <lastmod>2026-09-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/how-far-i-want-to-take-this-mission</loc>
    <lastmod>2026-09-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/your-content-does-not-have-to-go-viral</loc>
    <lastmod>2026-09-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/learning-ai-starts-with-a-conversation</loc>
    <lastmod>2026-09-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/story-behind-your-service-business</loc>
    <lastmod>2026-09-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-what-perfectionism-has-cost-me</loc>
    <lastmod>2026-09-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/service-business-own-marketing-strategy</loc>
    <lastmod>2026-09-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/pen-and-paper-scheduling-service-business</loc>
    <lastmod>2026-09-18</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-why-i-give-real-work-away-for-free</loc>
    <lastmod>2026-09-18</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/technical-side-human-side-marketing</loc>
    <lastmod>2026-09-18</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/give-your-service-business-message-one-foundation</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-help-you-find-your-people</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/no-revenue-talking-about-your-work</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-why-sharing-your-message-matters</loc>
    <lastmod>2026-09-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/marketing-overwhelm-can-stop-you-starting</loc>
    <lastmod>2026-09-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/who-protocol-text-is-built-for</loc>
    <lastmod>2026-09-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/human-connection-service-business-marketing</loc>
    <lastmod>2026-09-14</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-helping-others-tell-their-story</loc>
    <lastmod>2026-09-14</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-not-all-publicity-is-good-publicity</loc>
    <lastmod>2026-09-14</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-personal-connection-marketing-technology</loc>
    <lastmod>2026-09-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/a-great-product-is-not-everything</loc>
    <lastmod>2026-09-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-why-sharing-peoples-stories-matters</loc>
    <lastmod>2026-09-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/your-work-is-the-content</loc>
    <lastmod>2026-09-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://eric-yim.com/notebook/eric-yim-what-makes-your-service-business-different</loc>
    <lastmod>2026-09-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
</urlset>