https://eric-yim.com/watch/who-protocol-text-is-built-forhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/9266081302cf4724adc7e64730423e066dddb19bd81c458cacfc3d9f0391cd44Who Protocol Text is built forI’m building Protocol Text for service business owners who want help telling their story without becoming marketers themselves. Here’s how to think through the fit and clarify what you need.https://savory-okapi-110.convex.site/public/marketing/blog-media/08b8cee300c242aa824573074f0fd3480fc19355596640c9885e59d9433b1d4d2026-09-15T14:25:00.022Z https://eric-yim.com/watch/human-connection-service-business-marketinghttps://eric-yim.com/media/video-posters/human-connection-service-business-marketing.webpHow to Make Your Service Business Marketing Sound Like YouEric Yim explains why he believes people still crave human connection and shares a practical way to turn an everyday customer answer into marketing that sounds like you.https://savory-okapi-110.convex.site/public/marketing/blog-media/2ec3db23adf14fc9aca30be14561704f2191e90be9e044238ff9f801976717d32026-09-14T21:34:00.037Z https://eric-yim.com/watch/eric-yim-helping-others-tell-their-storyhttps://eric-yim.com/media/video-posters/eric-yim-helping-others-tell-their-story.webpHelping others tell the story I struggle to tellI'm Eric Yim, the person behind Protocol Text. Helping others tell their stories comes more easily than telling my own. Here's how that shapes my thinking about marketing.https://savory-okapi-110.convex.site/public/marketing/blog-media/eca9468a5e10487895561c64fa91aeca7fc0b28773da4291a0e3cef883e110312026-09-14T15:22:00.006Z https://eric-yim.com/watch/eric-yim-not-all-publicity-is-good-publicityhttps://eric-yim.com/media/video-posters/eric-yim-not-all-publicity-is-good-publicity.webpNot All Publicity Is Good Publicity for a Service BusinessAttention can make a service business more visible while giving people fewer reasons to trust it. Eric Yim explains how to evaluate a risky post before sharing it.https://savory-okapi-110.convex.site/public/marketing/blog-media/f55e3767e5ad4ae893a57501dc4e9cd54a2977473b5a4eee96c7d7e93a75c0ee2026-09-14T00:54:00.041Z https://eric-yim.com/watch/eric-yim-personal-connection-marketing-technologyhttps://eric-yim.com/media/video-posters/eric-yim-personal-connection-marketing-technology.webpPersonal Connection and Technology at Protocol TextEric Yim explains why personal connection and technology belong together, and how service business owners can check whether a marketing provider offers both.https://savory-okapi-110.convex.site/public/marketing/blog-media/48e0dd09e14542e1943d8f9e02b714d2a9e6de3d52ce438ab2d8dd2cda0d00f62026-09-13T13:11:00.030Z https://eric-yim.com/watch/a-great-product-is-not-everythinghttps://eric-yim.com/media/video-posters/a-great-product-is-not-everything.webpA great product is not everything: What service businesses need to growGreat work matters, but customers also need to understand it and know how to take the next step. Eric Yim explains how to decide what needs attention before spending more on marketing.https://savory-okapi-110.convex.site/public/marketing/blog-media/841871498a9a4a3f995ea2e83e65dcb31700e50a1b344916ae4420068f006bc52026-09-12T22:54:00.015Z https://eric-yim.com/watch/eric-yim-why-sharing-peoples-stories-mattershttps://eric-yim.com/media/video-posters/eric-yim-why-sharing-peoples-stories-matters.webpEric Yim: The message that made this work matterPeople have told me they'd return to their stories when they felt down, to remember why they were doing any of this. That response helps explain why I care about interviewing people and sharing their stories.https://savory-okapi-110.convex.site/public/marketing/blog-media/caef16386a9643a998da5644f0b193976835de2c838c4110b90ee90cad30de362026-09-12T18:13:00.008Z https://eric-yim.com/watch/your-work-is-the-contenthttps://eric-yim.com/media/video-posters/your-work-is-the-content.webpYour work is the content: What service businesses can postYou don't have to follow trends to have something useful to post. Eric Yim explains how service business owners can turn everyday work, customer questions, and business values into content.https://savory-okapi-110.convex.site/public/marketing/blog-media/427162b0d8d14df9b366b9bda345b10dfb896f75d9c34a02a4367753681ee5522026-09-12T14:40:00.034Z https://eric-yim.com/watch/eric-yim-what-makes-your-service-business-differenthttps://eric-yim.com/media/video-posters/eric-yim-what-makes-your-service-business-different.webpFind what makes your service business differentStart with what you notice, the problem you want to be known for, and the way you handle the work. Eric Yim explains how to turn those details into a clear, supportable marketing message.https://savory-okapi-110.convex.site/public/marketing/blog-media/1228e2c4f6c34bf28e92c553673813c30a371b3f03d44755ab5566a15c5f2d792026-09-12T05:53:30.654Z