https://eric-yim.com/watch/bigger-marketing-budget-better-fithttps://savory-okapi-110.convex.site/public/marketing/blog-assets/760ff87793ee44c5af4df8ac23fbafd8f4ebf20e21b740478c2915c77dfce303A bigger marketing budget does not mean a better fitA smaller service business can help customers judge fit by explaining its scope, process, availability and limits. I think staying silent because a competitor spends more leaves useful options unseen.https://savory-okapi-110.convex.site/public/marketing/blog-media/07f26316599c4dcf959451124eb2bfe91d834e3db89944be892d934edfb023322026-10-10T23:25:00.022Z https://eric-yim.com/watch/eric-yim-ai-personal-concierge-buyinghttps://savory-okapi-110.convex.site/public/marketing/blog-assets/49a9c3247be24c61830ab812fa4b759cf1ad26008a444e7795b2bea23ccdaf1aThe shift I see in how people buy: AI as a personal conciergeEric Yim explains why he thinks AI will become a personal buying concierge, and what independent service businesses can clarify now to help customers judge fit.https://savory-okapi-110.convex.site/public/marketing/blog-media/24a6a61e59ba4312a6981d452a0dcf5d6b008f0ef6bd4cc29572506b2f469cb42026-10-10T13:42:00.014Z https://eric-yim.com/watch/eric-yim-how-theater-helped-me-find-my-voicehttps://savory-okapi-110.convex.site/public/marketing/blog-assets/37de6756b9aa4b5198566acb528c6bac2fed675573904d5bad8e2b4c07c0efaeEric Yim: How theater helped me find my voiceHigh school theater and speech gave me a way to tell stories and come out of my little bubble. Here's what that experience means to me, with an exercise for service business owners who struggle to explain what they know.https://savory-okapi-110.convex.site/public/marketing/blog-media/1b3b6bf5e1224628963b0ff89a9704a4e150467ba5844f739519ac719f5df36e2026-10-10T00:49:00.018Z https://eric-yim.com/watch/why-i-go-in-person-to-hear-business-owners-storieshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/74843ced0a6b497996b0db7362e54225a7d46bb87eda462f837b1d50ff001e1fWhy I go in person to hear a business owner's storyI'm going out in person to hear business owners explain their work in their own words. Here's why that time matters to me, and what you can ask before someone tells your business's story.https://savory-okapi-110.convex.site/public/marketing/blog-media/0d068357dbe149c08af63b26ebb8216435f5a42be9b748ecb530678ea318fb5e2026-10-09T14:31:00.023Z https://eric-yim.com/watch/outdated-marketing-beliefs-service-businesseshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/5acbe76607404063b58316894c922ffa981985d9919844b0a8ccb951c0804dbbCould your marketing ideas be five or ten years out of date?An old marketing experience can still offer useful lessons, but it may not describe your options today. Eric Yim explains how service business owners can check their assumptions before spending money or ruling marketing out.https://savory-okapi-110.convex.site/public/marketing/blog-media/98daacd865cf4b73b0a0079a0ab5d06b457a3f94477c4e56adcc857e5d2f14152026-10-08T23:52:00.011Z https://eric-yim.com/watch/customers-ready-to-tell-their-storyhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/2ceef7c0943840b5ad803c840c232dfa894d3ff457e84cfd9226def17aa91c82I know I need consistent content. What help should I ask for?If your recordings keep stopping at editing, captions or scheduling, ask for help finishing that work. Here’s how I’d define the handoff, keep your message accurate and decide what still needs your attention.https://savory-okapi-110.convex.site/public/marketing/blog-media/3affb9dc9a5f4b1d8fa96f36b8ecb712a182c0c499264a2ab6f26c647a5e21c12026-10-08T14:35:00.022Z https://eric-yim.com/watch/put-ai-inside-business-processeshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/56e49fd7fea14473876f274c5d2e1d0f4633632b5f7d4ca6add4d25e8fd99ca3Put AI inside the process, even if customers never see itYou can use AI behind the scenes without changing how you talk to customers. Eric Yim explains how to choose a small internal task, check the output, and decide whether it actually saves work.https://savory-okapi-110.convex.site/public/marketing/blog-media/ad18000ca68941fd9f4819b1e302d008ee3822daae2a4924866843a32d0430062026-10-07T01:23:00.025Z https://eric-yim.com/watch/five-questions-clear-business-storyhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/048c26b9b2bc457ba97a6b9b3d42ceb69de5fcc187fa4a54b5127ced5b92b97fThe five questions behind a clear business storyYour business content should explain what you see, the problem you want to address, why you’re suited to help, how your process works and what supports your claims. Here’s how to find the explanation your content is missing.https://savory-okapi-110.convex.site/public/marketing/blog-media/648cd45410b94f1aa6e7a87049542a2e051dc99cfbcf4074bb3a32b327a0fa132026-10-06T19:46:00.124Z https://eric-yim.com/watch/marketing-stereotypes-storytellinghttps://savory-okapi-110.convex.site/public/marketing/blog-assets/7203b82ded0640c4833099f12a85c201e667fca98f45426c9088a7361c520c83What should you look for in marketing help beyond the labels?Creative, technical and sales-focused labels tell you little about whether a marketer can explain your business truthfully. Eric Yim shares what he'd look for instead, with a hypothetical service story and practical proposal questions.https://savory-okapi-110.convex.site/public/marketing/blog-media/db7d5e88773c4c2fa3c614a9fa012753773f2a9ea612471faac2daf8abd449c82026-10-06T15:10:00.051Z https://eric-yim.com/watch/eric-yim-why-help-people-share-their-storieshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/67e36e1a96134f52a1b337b8b145111b7dbc172d18c3460490fb199d102a9338Eric Yim: You never know who your story could helpEric Yim reflects on why helping people share their stories matters to him, with a practical exercise for independent service business owners who aren't sure where to start.https://savory-okapi-110.convex.site/public/marketing/blog-media/0333e56fa2a34cc2b5801d93ba87ffc055721b02592844acbe9b04ea602263782026-10-06T12:20:00.015Z https://eric-yim.com/watch/rome-showing-up-every-dayhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/eaf894773c7f4334a9f7dfd81f3be2bc7ebc5b8256f8466b851dc9c01b83a96dHow I think about consistent marketing for the long haulLong-term marketing needs continued work, not just time. Here’s how I’d connect a service business owner’s bigger goals to a manageable week and decide what needs to change.https://savory-okapi-110.convex.site/public/marketing/blog-media/83518a448ac1420a9fe75f8ab66c01a8f6f7f7f58d0e4defbe9da0121f33cea52026-10-05T21:43:00.024Z https://eric-yim.com/watch/who-understands-what-im-buildinghttps://savory-okapi-110.convex.site/public/marketing/blog-assets/998f36a26ba64767a84f140f7c87a7a8e2d9860faadd4eb29c061e9350a09d9dWhat Your Own Buying Decisions Can Teach You About Customer DiscoveryReconstruct one recent purchase to see where recommendations, research and specific requirements shaped your choice. Then use those questions to check what your service business explains clearly.https://savory-okapi-110.convex.site/public/marketing/blog-media/6aa86d5254524969989efac349ae509a8ded8f616f674935a58d385ca54a95e42026-10-05T14:08:19.592Z https://eric-yim.com/watch/gap-between-marketing-agencies-and-diyhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/34ed42972748447b803369127fd1cdedf91605dc8bae45a7946fc2538537cdecThe gap between marketing agencies and doing it yourselfIf an agency is out of reach and you don't have time to become a marketer, compare the work each option actually takes off your plate. Eric Yim explains the middle ground he's trying to build with Protocol Text.https://savory-okapi-110.convex.site/public/marketing/blog-media/d24633b0b1f949609e8e36370a2825bf691f83357bb044929c669875de5160cb2026-10-04T23:16:00.054Z https://eric-yim.com/watch/why-service-business-owners-should-share-their-storieshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/8e3e8d9f512142e789a67f750d28cb2c40dcee354ba749ee88cd80ee486443f2Why I Want Service Business Owners to Share Their StoriesCustomers need to know what you do. Your story can help them understand how you work, what matters to you, and why your service might fit their needs.https://savory-okapi-110.convex.site/public/marketing/blog-media/9c9387e8970c4231ae3c0c1c8a9fede80a7016261c0c4cb2aa6592dbd03eb9702026-10-04T19:09:00.019Z https://eric-yim.com/watch/learn-the-marketing-craft-or-work-with-people-who-havehttps://savory-okapi-110.convex.site/public/marketing/blog-assets/a029afebb9dd4ab4a861b7e1dd8d94d842d44718de0f48038394129c63568582Should I learn marketing myself or work with someone experienced?Learning marketing takes time to build judgment, not just learn the tools. Eric Yim explains how service business owners can weigh DIY, supported learning and delegation, and what to ask before hiring.https://savory-okapi-110.convex.site/public/marketing/blog-media/2247ad4fc056493a8998631dd93f1526d7f54c16006c4cae8aa0af4d8d922fb62026-10-04T16:56:00.022Z https://eric-yim.com/watch/crowded-market-clear-reason-to-choose-youhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/db4d5fd9cd4b4dc3a52def9dab95211a7692fa315377436abacee08285a454e3Why a crowded market needs a clear reason to choose youWhen service providers look interchangeable, explain what you actually do differently, who benefits, and what supports the claim. A useful difference gives the right customer a reason to choose.https://savory-okapi-110.convex.site/public/marketing/blog-media/42905ff220394cb38e1002cd828cfd65054617ca33054a79b0c208c31adfc4262026-10-04T13:55:00.021Z https://eric-yim.com/watch/flyer-story-marketing-efforthttps://savory-okapi-110.convex.site/public/marketing/blog-assets/b1124951ddbb4e0eb31378a3cea438a7afeda62e0cbf4e7f980e01f2d62b0a7cThe flyer story that changed my sense of effortA tiring afternoon tells you how much work you did. A useful marketing test also tells you what reached people, how they could respond, and what you can reasonably decide next.https://savory-okapi-110.convex.site/public/marketing/blog-media/67ac3ec659d54749a0ec3fc8961d14e383cc81202dee4017a28bd5457af829eb2026-10-04T01:06:00.016Z https://eric-yim.com/watch/eric-yim-relationships-hard-to-copyhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/5a63e017fd2c41f0a0a89cf1b1bda18060b8a044c7bd4e34981c2937b423a366Eric Yim: Why relationships are hard to copyEric Yim explains why personal relationships, care with a business's story, and small product details would be difficult to copy at Protocol Text, and how service business owners can evaluate that care.https://savory-okapi-110.convex.site/public/marketing/blog-media/bb4c76a6f78a48259e89956209e5b7775ab1f3b9c64e4e22bd4e43193f198d3b2026-10-03T17:05:00.028Z https://eric-yim.com/watch/eric-yim-moments-that-feel-like-winninghttps://savory-okapi-110.convex.site/public/marketing/blog-assets/85096c09e8cd46a2859e4eb683e75ee5030e2eca9d44454a923215e71df6f1deEric Yim: The moments that already feel like winningI think I've already won in some ways. Helping someone see what's special about their story gives me a sense of purpose, even while I still have the ambition to keep going.https://savory-okapi-110.convex.site/public/marketing/blog-media/dabf4fc02c2e49cba7fbe959bba114837c81b607b1014d058c03993cdfbfc3f22026-10-03T12:05:00.172Z https://eric-yim.com/watch/cost-of-sharing-your-marketing-messagehttps://savory-okapi-110.convex.site/public/marketing/blog-assets/cd637787aa254f9d943945dbeccc46739b0b1413aebc490d9c110a88632b4270The cost of sharing your message has changedTechnology has reduced the time and money needed to share a service business’s message. Eric Yim explains how to use that change without confusing faster content with faster results.https://savory-okapi-110.convex.site/public/marketing/blog-media/fc3b8e80be2549a89de5a9da020da6e05e878250b8a44f90a6f32ef8af1de5222026-10-02T22:38:00.057Z https://eric-yim.com/watch/one-size-does-not-fit-every-customerhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/8bd3ce43ce02440ea0f9e9075d3392b1ca2c3e64047a409288b38de6b49c61a9One Size Does Not Fit Every CustomerYour service list tells people what you do. Your values and story help them understand how you work and decide whether that fits what they care about.https://savory-okapi-110.convex.site/public/marketing/blog-media/5131e17c9e5b4beebe3d2bb8dc8a649630b7170b0c094e98aba78b431856bde92026-10-02T19:14:00.029Z https://eric-yim.com/watch/old-habits-manual-work-better-toolshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/09e1bc446e634187b2fd2673339467e6bca65189d6d5400cb05c8f2107ec52c6Why old manual habits survive better tools, and how to change one workflowI still fall back to manual work while using AI. Changing that habit starts with examining one routine and comparing the whole job, including review and corrections.https://savory-okapi-110.convex.site/public/marketing/blog-media/884b3846773e4c169b36857a29f554222badb785e316462596bd4c7fdb6d782b2026-10-02T12:32:00.010Z https://eric-yim.com/watch/why-i-want-marketing-to-happen-through-texthttps://savory-okapi-110.convex.site/public/marketing/blog-assets/c90bbb3ddc3d474d8c80c17b3df5190a422b69aed85d48baad93b988aa1aa3d4Why I want marketing to happen through textI want marketing through text to help an owner turn a rough thought into a clear draft, correct it, and understand what happens next. The interaction details matter as much as the text box.https://savory-okapi-110.convex.site/public/marketing/blog-media/557fa892ee024ece84632ef9574a52f3e593b85d3ded44ce8397d3c42d1273762026-10-01T23:37:00.037Z https://eric-yim.com/watch/eric-yim-what-i-will-not-do-for-more-moneyhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/a9780004e2744a458fc992f15fe2292329b284535d414fb4949a4ba17d8cf2d7What I Won’t Do for More Money: Selling Something I Don’t Believe Is Worth ItEric Yim explains why honest revenue means believing the customer is getting a fair deal, helping them judge the value, and saying no when a service doesn’t fit.https://savory-okapi-110.convex.site/public/marketing/blog-media/1ae4046384dd4cd7ab1c22f779dbe28cd8c62dfdd73f44eab4f47222ef7045312026-10-01T18:29:00.017Z https://eric-yim.com/watch/word-of-mouth-can-reach-furtherhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/f3aa37397b3c4e2e8aa5defa0add7ac0a3386b6356ee49c48733a74ac4e00672Word of mouth can reach furtherIf referrals already bring you good customers, marketing can help that trust travel further. Eric Yim explains what to share, how to start, and what to look at besides views.https://savory-okapi-110.convex.site/public/marketing/blog-media/e218856494e0439f92c8335b09a4afc79a9755b0e34d48109477c0d41885df292026-10-01T12:35:00.021Z https://eric-yim.com/watch/story-behind-balloons-and-gelatin-cakeshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/d2581cf8507540e0b4a6fcf60563cf999d78ab0e973d429581acc916b5c64b5dThe Story Behind Her Balloons and Gelatin CakesA conversation about balloons and gelatin cakes reminded me how much a service business owner can leave unsaid. Here’s how to explain what your work means without turning your story into a sales pitch.https://savory-okapi-110.convex.site/public/marketing/blog-media/ad4750d9820a418dbc94fbf7fcc06828d1d51cc60110403183dcec73c04373da2026-09-29T23:12:00.025Z https://eric-yim.com/watch/what-makes-me-excited-to-wake-up-and-workhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/cc2a8b2241ab406fb003de3b1f827bd6d85e93c9736f4ba5a4f15fab1a82bd20Why building Protocol Text feels purposeful to meHelping someone tell their story and see themselves differently already makes this work worthwhile to me. That feeling helps explain why I’m excited to keep building Protocol Text.https://savory-okapi-110.convex.site/public/marketing/blog-media/642f4b70129545aebfb33997a115df3bd3627d67e2284a12bd5e2425e45296ef2026-09-29T15:01:00.027Z https://eric-yim.com/watch/show-proof-before-you-have-a-case-studyhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/34dc21aed99d464fada6c64e8603d1dd63364ea844da4abfb2c107a49e10caeeYou can show proof before you have a case studyA new service business can show what’s true now: local presence, preparation and an observable process. Here’s how to connect each claim to evidence without implying results you haven’t delivered.https://savory-okapi-110.convex.site/public/marketing/blog-media/a43db8d955d34660b3f3be7330bcb20d9be3f0123b57460499a7274b3c3599932026-09-29T00:40:00.018Z https://eric-yim.com/watch/views-need-a-path-to-real-valuehttps://savory-okapi-110.convex.site/public/marketing/blog-assets/ffb11f64958c4c169334aa210152457f485ccde18532463991472e60a5c47c7cEric Yim: Views Need a Path to Real ValueViews can help a service business, but the count alone doesn't tell you much. Eric Yim explains how to connect content with relevant viewers, useful next steps and inquiries worth tracking.https://savory-okapi-110.convex.site/public/marketing/blog-media/0c96565b19c749869b080a285d2054dbd202641e00a244cba4bdf8f76b8033852026-09-28T17:52:00.024Z https://eric-yim.com/watch/eric-yim-why-product-experience-mattershttps://savory-okapi-110.convex.site/public/marketing/blog-assets/03f9a217c97e4c599aaf669ec4b0ec6d8e16124b19ca4a999c2166e729e9c892Eric Yim: Why the product experience matters to meI care about how a product looks and feels because the details reflect decisions about the people using it. Here’s how I’d evaluate that care when choosing marketing software for a service business.https://savory-okapi-110.convex.site/public/marketing/blog-media/383d11da2bc049d284d4e9e3ed82145c1c33d9f3f28945bc9f35a458e6a311992026-09-28T14:59:00.017Z https://eric-yim.com/watch/the-right-service-might-be-your-neighborhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/49f20e1cf01a491686fe311067e107bd2422807b46cc4f90a02a1bec05c31a9eThe right service might be your neighborPeople can’t consider a service they don’t know exists. Eric Yim explains how independent service businesses can help nearby customers recognize a good fit without making a big sales pitch.https://savory-okapi-110.convex.site/public/marketing/blog-media/d0a05f023c284e36ba10246ee94662f3ab5eb4daac8c4660b312eacd48d8132a2026-09-27T23:49:00.020Z https://eric-yim.com/watch/balance-big-vision-daily-detailshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/45e07fe7b0b74a31a681a733346101f46ceb9675459040d2a1443e8a3c136467Balance the Big Vision and the Daily DetailsA big business goal needs work you can finish this week. Eric Yim explains how to connect the two, decide when to move quickly, and check the details without getting stuck polishing.https://savory-okapi-110.convex.site/public/marketing/blog-media/3b63da9cd60f40d89bd501ac2cca31a72cdc45c377c04ef1b91575f917db13042026-09-27T19:15:00.007Z https://eric-yim.com/watch/why-service-business-owners-are-skeptical-of-marketinghttps://savory-okapi-110.convex.site/public/marketing/blog-assets/eea1a775e2534a379e3e1b6f2af8b7cd9c14b6378f9b4b4299759b41e9fbba59How to evaluate marketing help after a pitch let you downA previous marketing pitch can shape what you hear in the next one. Eric Yim explains his story-focused direction and the questions that help separate proposed work from hoped-for results.https://savory-okapi-110.convex.site/public/marketing/blog-media/6098e5216e7e4d24822959d5921a7cc3df686715eab845abb34e0910e7752a682026-09-27T12:31:00.021Z https://eric-yim.com/watch/your-ordinary-storyhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/25edf998c76d4f9dad599853a0d5fbc0cc0105a0235049c480a877b7bc2d59dbYour ordinary story may be the thing that makes you specialPeople sometimes tell important stories as if they're nothing. I explain how listening, asking why, and reflecting a story back can help a service owner recognize what's worth sharing.https://savory-okapi-110.convex.site/public/marketing/blog-media/43575aaf28424f57a5b7f363bb2dcd8234e6670747e048da912a56c73737b7422026-09-27T00:37:00.014Z https://eric-yim.com/watch/ai-still-needs-your-discernmenthttps://savory-okapi-110.convex.site/public/marketing/blog-assets/92b02a40efeb4347a0d9817444ebf914919eeab6942e44048ffd279e897f2415AI still needs your discernmentAI can amplify your skills, but you still need to check its assumptions. Eric Yim explains how service business owners can evaluate marketing advice before using it.https://savory-okapi-110.convex.site/public/marketing/blog-media/b172eb4cb45849aaa2434af10b7b9064aa2955585d804eedbfc444173a66611d2026-09-26T20:11:00.017Z https://eric-yim.com/watch/hands-on-marketing-optionhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/790ab9119cd54ed0a51ae1dff852847332e7119b7211452e88eca5d52cb4bf91What should hands-on marketing help actually include?Hands-on marketing help should make the work understandable and spell out what still needs your input. Eric Yim explains the middle ground he wants to build and how service owners can compare it with DIY.https://savory-okapi-110.convex.site/public/marketing/blog-media/096393b0541546c0861353b7b4da2ff405a01edc3dfc4688948bc7b3ffccfd652026-09-26T15:10:00.021Z https://eric-yim.com/watch/eric-yim-invest-in-content-that-can-lasthttps://savory-okapi-110.convex.site/public/marketing/blog-assets/068600f4409c418e9e415a78a5b445c13f3b5ce54ea4448a8aa7c4fa410489b3Why I’d Invest in Content That Can LastPaying more for content makes sense when the extra work creates something customers can keep using. Here’s how I’d compare proposals, choose lasting topics, and plan for updates.https://savory-okapi-110.convex.site/public/marketing/blog-media/a1dbf4eaf8594ea5a1b7ec0be96d870392dd04307d3e4bb29787e2e91d0f5bef2026-09-26T12:15:00.055Z https://eric-yim.com/watch/who-protocol-text-is-not-forhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/62e5995087364f8785261b50afa5b0bb083a75f0a7ea4cfd8f4210f326e28f40Who is Protocol Text not for? Eric Yim on choosing a marketing fitProtocol Text isn't built for full-scale documentaries, the Hollywood of marketing, or owners who want to become marketers themselves. Eric Yim explains how to compare those needs with help telling your business's story.https://savory-okapi-110.convex.site/public/marketing/blog-media/a1db28124136468eb167c7957f9ab8f71326b598d1c24d228905010f347901772026-09-25T22:26:00.072Z https://eric-yim.com/watch/eric-yim-customers-find-right-fithttps://savory-okapi-110.convex.site/public/marketing/blog-assets/8f286d0f01934f22bd0b5ec7e45da07795860c9551bc4204a2a89a9c6d33bad4A future where customers find the right fitEric Yim shares his belief that customers could find businesses through shared values, practical needs, and budget, and explains what service business owners can make clear today.https://savory-okapi-110.convex.site/public/marketing/blog-media/d0a6e7e46c9f425ab0e387d2d2dd9aaece4dbf129419415986032e494bc4bd3d2026-09-25T18:12:00.025Z https://eric-yim.com/watch/cost-of-keeping-a-good-service-invisiblehttps://savory-okapi-110.convex.site/public/marketing/blog-assets/6ca95866050c49fc8b6217f0aa3c53daae23b32dc29445c891ae2e2c10160b79The cost of keeping a good service invisibleWhen people can't find or understand a good service, the cost includes help they never receive. Eric Yim explains how independent service businesses can make their value clear without making big promises.https://savory-okapi-110.convex.site/public/marketing/blog-media/f26692fe8cee46e9a16ee88144f549c5eba05c5b3b1448a494b03773111a591f2026-09-25T12:27:00.017Z https://eric-yim.com/watch/education-content-strategy-service-businesseshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/de4822199ec14207a1ead2b2f96afaae775d9199a5dd4202991327edce410367What to Post for Your Service Business When You Don’t Want to Make Entertainment VideosEric Yim explains why independent service businesses can build their content around education, with a practical way to turn everyday customer questions into useful posts.https://savory-okapi-110.convex.site/public/marketing/blog-media/49bf6df6f31f46ae86ddaf27bd59bd28f66cf3d0ec64471691356d043bb9c9622026-09-24T23:36:00.036Z https://eric-yim.com/watch/start-with-what-the-customer-actually-needshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/023b7d717fb34992832a70b2a243ad5ecb07c03c92754ea6a0ea946b2467c18aHow to Choose a Marketing Provider Who Understands Your Service BusinessBefore you buy marketing help, ask the provider to explain what your business needs right now, why their service fits, and what would make them recommend waiting.https://savory-okapi-110.convex.site/public/marketing/blog-media/40520484249c41238340fc178124825e7436ed73c2e14e56afc7907cd69590142026-09-24T19:03:00.095Z https://eric-yim.com/watch/why-we-came-back-independent-service-businesshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/28ae28c5805a40968bb98e1ac243a37a8fb8f94355c74ae9945cec6d32938916Why we came back to the independent service businessEric Yim explains why Protocol Text is refocusing on independent service providers, what changed in 2026, and how owners can think about getting marketing help without becoming marketers themselves.https://savory-okapi-110.convex.site/public/marketing/blog-media/da583e2e2f75411ea5d1c18a01c0cc80d152d831e928486f99ae2388fd37dbbd2026-09-24T15:32:00.016Z https://eric-yim.com/watch/eric-yim-buying-habits-ai-marketinghttps://savory-okapi-110.convex.site/public/marketing/blog-assets/a5996fe4edc64e6bae0b821876dd3fced2f7c47d796946ac81fdfafe864fd8edMy own buying habits changed my mind about AI and marketingI have AI doing a lot of research for me. That change in my own buying habits shapes how I think independent service businesses should explain their work online.https://savory-okapi-110.convex.site/public/marketing/blog-media/3ad359e59a0e4d3fa888f1ee0a7d9939e9e637f3f949430c8e937a42eec9bded2026-09-24T13:25:00.061Z https://eric-yim.com/watch/low-visibility-low-valuehttps://savory-okapi-110.convex.site/public/marketing/blog-assets/9315b9314eb449a78317d19019991503710fcb38cc5447e7835c8f020590b330Low visibility can start to feel like low valueA quiet service business can leave you questioning everything. Before deciding that nobody cares, look at where people stop: finding you, understanding the offer, inquiring, choosing or receiving the service.https://savory-okapi-110.convex.site/public/marketing/blog-media/38bc4945893f40f58c3d74e95699847377934232984c4819875b48c8a6c377e02026-09-23T01:21:00.028Z https://eric-yim.com/watch/eric-yim-on-the-hard-days-at-least-show-uphttps://savory-okapi-110.convex.site/public/marketing/blog-assets/abfe3ed84ade40e8b09c81bc3d0366adba92506c49904a528e78d8825ba2ab3eEric Yim: On the hard days, at least show upOn days when getting better feels out of reach, I come back to maintaining. For an independent service business owner, that can mean protecting one commitment and leaving bigger improvements for another day.https://savory-okapi-110.convex.site/public/marketing/blog-media/fbc63ab539b4403386009e088e07de62801a9719d0134d63909d87c89fee426f2026-09-22T20:43:00.053Z https://eric-yim.com/watch/i-still-feel-awkward-when-the-camera-turns-onhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/d5d7a7b43fc245f3b6446d2b5e0adfa1ba87edc740e04855a50592012ab0d4bbI still feel awkward when the camera turns onI can talk comfortably without a camera, even with a voice recorder running. Video feels different. Here's a low-pressure recording experiment for service owners who want to share a useful answer without forcing a different personality.https://savory-okapi-110.convex.site/public/marketing/blog-media/0f9ffbad7f734b0f94e9d9a713802cfa60aeaf19a02c4bf08a7355d56210176c2026-09-22T16:24:00.027Z https://eric-yim.com/watch/eric-yim-building-for-twenty-yearshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/3807d2fa86a146f8aa38436cda6dcfa691db4feb8375408b933dad95d8fad7cfEric Yim: Building for twenty years instead of twenty daysI'm building Protocol Text with year 10 and year 20 in mind. Here's what that long view means to me, and how independent service business owners can apply it without losing track of today's work.https://savory-okapi-110.convex.site/public/marketing/blog-media/aed8f9b14ac84419b5ab520848cf4e42934e050a5fcd406eb87a6f77a18eda6f2026-09-22T13:49:00.033Z https://eric-yim.com/watch/customers-do-not-always-choose-most-reviewed-businesshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/d7de0e79ea3449ceadc34efebe09e8ff49c90bff43eb4a1e92705444e93ab349Customers Do Not Always Choose the Most Reviewed BusinessFewer reviews don't explain everything about a service business. A truthful owner introduction can help customers understand the person behind the work, alongside clear service information and honest feedback.https://savory-okapi-110.convex.site/public/marketing/blog-media/854cabc277c14d2b9dc75bd6d726f461db187a7f57d44162b3b351f1c5ae13632026-09-22T01:15:00.036Z https://eric-yim.com/watch/why-i-still-care-so-much-about-product-qualityhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/4673773c569248ebba975c9f692c3ceedeff3c4ccbaf4d6e9a07bc5ded8b0066Why I still care so much about product qualityDistribution can get attention, but I still believe the product has to be good. Here is why I care about quality, even when others seem to win through reach alone.https://savory-okapi-110.convex.site/public/marketing/blog-media/f931b66f92904fa9b6deaa798d7fcf983a96d92479b747cf83f59d67ab3d5a902026-09-21T20:25:00.073Z https://eric-yim.com/watch/getting-1-percent-better-protecting-your-baselinehttps://savory-okapi-110.convex.site/public/marketing/blog-assets/8e5259a597ac43adbd23783a0991f0a87445bfdc39ec4bebb6037bb48dd75db3Getting 1% Better: Small Progress and Protecting Your BaselineI try to get 1% better every day. When that isn't realistic, I focus on maintaining what matters. Here's the corrected math behind the idea and a practical way to define your minimum on a difficult day.https://savory-okapi-110.convex.site/public/marketing/blog-media/45887d7d3827459cb63696b2cd044e9852edddf959e0420c84bcc6efa532b8b92026-09-21T16:46:00.020Z https://eric-yim.com/watch/how-far-i-want-to-take-this-missionhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/d5f27ccf0a694c7980b5c8e1708c5fae6b4bc3108aba4e21b8a9b88734f3535aHow far I want to take this missionI want to help people gain the confidence to speak and amplify what they have to say. That ambition comes from knowing what it feels like to stay quiet, and it shapes what I want to work on now.https://savory-okapi-110.convex.site/public/marketing/blog-media/1a80499dd75143e09bbf92d2acc500f878543c63dc1e44fdaa76b27c6e1178b02026-09-21T13:55:00.055Z https://eric-yim.com/watch/your-content-does-not-have-to-go-viralhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/eea2179aa165495693da9a16051ca6db365d857fe034475c87384137236c1e0fYour content does not have to go viralA service business post can help someone make a decision without getting millions of views. Eric Yim explains what to publish, where to keep it, and how to judge its usefulness.https://savory-okapi-110.convex.site/public/marketing/blog-media/dff0097d6ef840dea05c8d7c3003c89cb05a397cb8b94b84b929717008628ba12026-09-20T23:54:00.023Z https://eric-yim.com/watch/learning-ai-starts-with-a-conversationhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/6af126771cc649898c8962e23b44f74c276ac85db2294efe9da28daba8b6fa7bLearning AI starts with a conversationYou can start learning AI with one real business task and a conversation. Eric Yim explains what to ask, how to improve a weak answer, and where your judgment still matters.https://savory-okapi-110.convex.site/public/marketing/blog-media/b44fa0875218454aa51099eea93bc75dfa34c4521c6944748ce5ecd00aae65a32026-09-20T15:26:00.015Z https://eric-yim.com/watch/story-behind-your-service-businesshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/ceacdf5636204fc3b2a7746596729666da00e817237d41aba014edc53b25da20How to tell the story behind your service business without a sales pitchStart with a choice you make in your work, explain why it matters, and show what a customer can expect. Eric Yim shares a practical way to tell your business story and use AI without losing your voice.https://savory-okapi-110.convex.site/public/marketing/blog-media/f54ea1b3f15041c7b53cad574ab1f376ef73cdb327ba4769bc50380b45362cb62026-09-20T01:54:00.016Z https://eric-yim.com/watch/eric-yim-what-perfectionism-has-cost-mehttps://savory-okapi-110.convex.site/public/marketing/blog-assets/4e619d08103c4ab49533e83968368ca9a38409515f70447cb84846c2adb4d068What perfectionism has cost meTrying to create the perfect product before talking to people has hurt me. Here’s how I think about balancing quality with getting feedback, and a practical exercise for service business owners.https://savory-okapi-110.convex.site/public/marketing/blog-media/fea71e6c2b9a4b0a8c715b3f97cfec1b3f6d5e555f2c4795acb677edf82f0ff32026-09-19T18:12:00.013Z https://eric-yim.com/watch/service-business-own-marketing-strategyhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/552ae824ea454cfa8196b8766d5a851720c6454ae14e457d9e38f9cb831b72d3Your service business needs its own marketing strategyA big brand's campaign starts with recognition you may still need to earn. Here's how to choose a marketing strategy around your service, your customers, and the work you actually want.https://savory-okapi-110.convex.site/public/marketing/blog-media/d1c6a47347c146cd9500e214b8cb5c1193b49fb5952742e4947c0e1da67bfed52026-09-19T12:22:00.011Z https://eric-yim.com/watch/pen-and-paper-scheduling-service-businesshttps://savory-okapi-110.convex.site/public/marketing/blog-assets/fe92a74ba03944f28d05fba45a23bef59631e1d8160d481699a00822c7b949afWhat pen-and-paper scheduling can cost a service businessPen-and-paper scheduling can still work for a small cleaning business. The question is how much waiting, repeated work, and owner attention it takes to turn an inquiry into a confirmed booking.https://savory-okapi-110.convex.site/public/marketing/blog-media/1e555486c3a24da4a199f916e514e00f29db1cd23172470fbde94328e1cbb0b32026-09-18T21:49:00.029Z https://eric-yim.com/watch/eric-yim-why-i-give-real-work-away-for-freehttps://savory-okapi-110.convex.site/public/marketing/blog-assets/fac643df48584381b178caa3bafc963c1f6e90e3dba1496e857b70b1b1dc00e2Eric Yim: Why I give real work away for freeI write articles about people for free because I want to spend time learning their story and give them something useful without asking for anything back. Here’s how that connects to my approach at Protocol Text.https://savory-okapi-110.convex.site/public/marketing/blog-media/6621894169e645edbf441cf794d6249be6082994e6d24cd3abec4b2de22f36182026-09-18T13:54:00.070Z https://eric-yim.com/watch/technical-side-human-side-marketinghttps://savory-okapi-110.convex.site/public/marketing/blog-assets/5f3179c7490945a7b9c8d7e93beef5866d8c12256e6549868d8c86bb9d08b2f1Why storytelling and technical judgment belong together in service marketingListening helps uncover what a service owner knows. Technical judgment helps make that knowledge clear, organized and usable. Here’s how I think those two sides should work together.https://savory-okapi-110.convex.site/public/marketing/blog-media/88a5701428a448229c1ddfc1fe3c718f4b137dad938b4cfca0929fc9ab76fd972026-09-18T01:07:00.039Z https://eric-yim.com/watch/give-your-service-business-message-one-foundationhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/08ac9a70038841e7bdd8d3cc98e412338c7ce402f214495fa7b1ce9ccb82ad8aGive your service business message one foundationYou can post about different things without sending different messages. Eric Yim explains how to connect service business content to one foundation, with a practical exercise for choosing what belongs.https://savory-okapi-110.convex.site/public/marketing/blog-media/a2e9b04eb1954c368f471559d7ae8db2c568dffdffa04d49a63320abe5026d162026-09-17T19:25:00.038Z https://eric-yim.com/watch/eric-yim-help-you-find-your-peoplehttps://savory-okapi-110.convex.site/public/marketing/blog-assets/a3814032fd7947dbbe048d20598900066e7645ff4c524590ba57e30b5c88b8d4Eric Yim: I want to help you find your peopleI want to help independent service business owners find people who connect with their message and values. That starts with explaining how those values shape the work.https://savory-okapi-110.convex.site/public/marketing/blog-media/dcb91b3974cf4818815c879d3c13a79784a73b8a615c459ba7611f3c737f6a722026-09-17T15:28:00.028Z https://eric-yim.com/watch/no-revenue-talking-about-your-workhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/f4993f6d89f745a79a318f21067ea337a57af9213d4c4afca72a6547cbd7a69aNo revenue? Look at how you talk about your workIf your service business isn't getting work, start by checking what people understand about your services and who actually sees that message. Eric Yim explains how to find the gap before spending more on marketing.https://savory-okapi-110.convex.site/public/marketing/blog-media/4f6e22f0536c4e2496dfa9108c63d46727ac7d4515d3403a8405fb7fd56e027b2026-09-17T12:56:00.025Z https://eric-yim.com/watch/eric-yim-why-sharing-your-message-mattershttps://savory-okapi-110.convex.site/public/marketing/blog-assets/1a3172bd7a3549ba9534bffe5d5d0e92d8da080acc844cf5a5e6c601a88fdd15I Used to Be Afraid to Say What I ThoughtEric Yim reflects on being afraid to speak as a kid, why helping others share their stories matters to him, and where a hesitant service business owner can begin.https://savory-okapi-110.convex.site/public/marketing/blog-media/a83b8a1263b7419d9f385b306d8dcfafb2b011c3a5614b31b3b1b22dbece502e2026-09-15T22:29:00.070Z https://eric-yim.com/watch/marketing-overwhelm-can-stop-you-startinghttps://savory-okapi-110.convex.site/public/marketing/blog-assets/a3282b2af19646db957bdc3b5faf368fc1d6343b55b34852aa15ed07b63a9987Marketing overwhelm can stop you starting: what to do firstYou don't need to learn every marketing platform before you start. Eric Yim of Protocol Text explains how to choose one useful task, finish it, and decide what deserves your attention next.https://savory-okapi-110.convex.site/public/marketing/blog-media/7e9f3f058c3348219bd03af82ad9ed48867cddbb923245df8dd57a58365354bc2026-09-15T17:04:00.060Z https://eric-yim.com/watch/who-protocol-text-is-built-forhttps://savory-okapi-110.convex.site/public/marketing/blog-assets/9266081302cf4724adc7e64730423e066dddb19bd81c458cacfc3d9f0391cd44Who Protocol Text is built forI’m building Protocol Text for service business owners who want help telling their story without becoming marketers themselves. Here’s how to think through the fit and clarify what you need.https://savory-okapi-110.convex.site/public/marketing/blog-media/08b8cee300c242aa824573074f0fd3480fc19355596640c9885e59d9433b1d4d2026-09-15T14:25:00.022Z https://eric-yim.com/watch/human-connection-service-business-marketinghttps://eric-yim.com/media/video-posters/human-connection-service-business-marketing.webpHow to Make Your Service Business Marketing Sound Like YouEric Yim explains why he believes people still crave human connection and shares a practical way to turn an everyday customer answer into marketing that sounds like you.https://savory-okapi-110.convex.site/public/marketing/blog-media/2ec3db23adf14fc9aca30be14561704f2191e90be9e044238ff9f801976717d32026-09-14T21:34:00.037Z https://eric-yim.com/watch/eric-yim-helping-others-tell-their-storyhttps://eric-yim.com/media/video-posters/eric-yim-helping-others-tell-their-story.webpHelping others tell the story I struggle to tellI'm Eric Yim, the person behind Protocol Text. Helping others tell their stories comes more easily than telling my own. Here's how that shapes my thinking about marketing.https://savory-okapi-110.convex.site/public/marketing/blog-media/eca9468a5e10487895561c64fa91aeca7fc0b28773da4291a0e3cef883e110312026-09-14T15:22:00.006Z https://eric-yim.com/watch/eric-yim-not-all-publicity-is-good-publicityhttps://eric-yim.com/media/video-posters/eric-yim-not-all-publicity-is-good-publicity.webpNot All Publicity Is Good Publicity for a Service BusinessAttention can make a service business more visible while giving people fewer reasons to trust it. Eric Yim explains how to evaluate a risky post before sharing it.https://savory-okapi-110.convex.site/public/marketing/blog-media/f55e3767e5ad4ae893a57501dc4e9cd54a2977473b5a4eee96c7d7e93a75c0ee2026-09-14T00:54:00.041Z https://eric-yim.com/watch/eric-yim-personal-connection-marketing-technologyhttps://eric-yim.com/media/video-posters/eric-yim-personal-connection-marketing-technology.webpPersonal Connection and Technology at Protocol TextEric Yim explains why personal connection and technology belong together, and how service business owners can check whether a marketing provider offers both.https://savory-okapi-110.convex.site/public/marketing/blog-media/48e0dd09e14542e1943d8f9e02b714d2a9e6de3d52ce438ab2d8dd2cda0d00f62026-09-13T13:11:00.030Z https://eric-yim.com/watch/a-great-product-is-not-everythinghttps://eric-yim.com/media/video-posters/a-great-product-is-not-everything.webpA great product is not everything: What service businesses need to growGreat work matters, but customers also need to understand it and know how to take the next step. Eric Yim explains how to decide what needs attention before spending more on marketing.https://savory-okapi-110.convex.site/public/marketing/blog-media/841871498a9a4a3f995ea2e83e65dcb31700e50a1b344916ae4420068f006bc52026-09-12T22:54:00.015Z https://eric-yim.com/watch/eric-yim-why-sharing-peoples-stories-mattershttps://eric-yim.com/media/video-posters/eric-yim-why-sharing-peoples-stories-matters.webpEric Yim: The message that made this work matterPeople have told me they'd return to their stories when they felt down, to remember why they were doing any of this. That response helps explain why I care about interviewing people and sharing their stories.https://savory-okapi-110.convex.site/public/marketing/blog-media/caef16386a9643a998da5644f0b193976835de2c838c4110b90ee90cad30de362026-09-12T18:13:00.008Z https://eric-yim.com/watch/your-work-is-the-contenthttps://eric-yim.com/media/video-posters/your-work-is-the-content.webpYour work is the content: What service businesses can postYou don't have to follow trends to have something useful to post. Eric Yim explains how service business owners can turn everyday work, customer questions, and business values into content.https://savory-okapi-110.convex.site/public/marketing/blog-media/427162b0d8d14df9b366b9bda345b10dfb896f75d9c34a02a4367753681ee5522026-09-12T14:40:00.034Z https://eric-yim.com/watch/eric-yim-what-makes-your-service-business-differenthttps://eric-yim.com/media/video-posters/eric-yim-what-makes-your-service-business-different.webpFind what makes your service business differentStart with what you notice, the problem you want to be known for, and the way you handle the work. Eric Yim explains how to turn those details into a clear, supportable marketing message.https://savory-okapi-110.convex.site/public/marketing/blog-media/1228e2c4f6c34bf28e92c553673813c30a371b3f03d44755ab5566a15c5f2d792026-09-12T05:53:30.654Z