Eric Yim · In his own words
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Short conversations about the work, the people, and what I’m learning.
The shift I see in how people buy: AI as a personal concierge
Watch video →Eric Yim: How theater helped me find my voice
Watch video →Why I go in person to hear a business owner's story
Watch video →Could your marketing ideas be five or ten years out of date?
Watch video →I know I need consistent content. What help should I ask for?
Watch video →Put AI inside the process, even if customers never see it
Watch video →The five questions behind a clear business story
Watch video →What should you look for in marketing help beyond the labels?
Watch video →Eric Yim: You never know who your story could help
Watch video →How I think about consistent marketing for the long haul
Watch video →What Your Own Buying Decisions Can Teach You About Customer Discovery
Watch video →The gap between marketing agencies and doing it yourself
Watch video →Why I Want Service Business Owners to Share Their Stories
Watch video →Should I learn marketing myself or work with someone experienced?
Watch video →Why a crowded market needs a clear reason to choose you
Watch video →The flyer story that changed my sense of effort
Watch video →Eric Yim: Why relationships are hard to copy
Watch video →Eric Yim: The moments that already feel like winning
Watch video →The cost of sharing your message has changed
Watch video →One Size Does Not Fit Every Customer
Watch video →Why old manual habits survive better tools, and how to change one workflow
Watch video →Why I want marketing to happen through text
Watch video →What I Won’t Do for More Money: Selling Something I Don’t Believe Is Worth It
Watch video →Word of mouth can reach further
Watch video →The Story Behind Her Balloons and Gelatin Cakes
Watch video →Why building Protocol Text feels purposeful to me
Watch video →You can show proof before you have a case study
Watch video →Eric Yim: Views Need a Path to Real Value
Watch video →Eric Yim: Why the product experience matters to me
Watch video →The right service might be your neighbor
Watch video →Balance the Big Vision and the Daily Details
Watch video →How to evaluate marketing help after a pitch let you down
Watch video →Your ordinary story may be the thing that makes you special
Watch video →AI still needs your discernment
Watch video →What should hands-on marketing help actually include?
Watch video →Why I’d Invest in Content That Can Last
Watch video →Who is Protocol Text not for? Eric Yim on choosing a marketing fit
Watch video →A future where customers find the right fit
Watch video →The cost of keeping a good service invisible
Watch video →What to Post for Your Service Business When You Don’t Want to Make Entertainment Videos
Watch video →How to Choose a Marketing Provider Who Understands Your Service Business
Watch video →Why we came back to the independent service business
Watch video →My own buying habits changed my mind about AI and marketing
Watch video →Low visibility can start to feel like low value
Watch video →Eric Yim: On the hard days, at least show up
Watch video →I still feel awkward when the camera turns on
Watch video →Eric Yim: Building for twenty years instead of twenty days
Watch video →Customers Do Not Always Choose the Most Reviewed Business
Watch video →Why I still care so much about product quality
Watch video →Getting 1% Better: Small Progress and Protecting Your Baseline
Watch video →How far I want to take this mission
Watch video →Your content does not have to go viral
Watch video →Learning AI starts with a conversation
Watch video →How to tell the story behind your service business without a sales pitch
Watch video →What perfectionism has cost me
Watch video →Your service business needs its own marketing strategy
Watch video →What pen-and-paper scheduling can cost a service business
Watch video →Eric Yim: Why I give real work away for free
Watch video →Why storytelling and technical judgment belong together in service marketing
Watch video →Give your service business message one foundation
Watch video →Eric Yim: I want to help you find your people
Watch video →No revenue? Look at how you talk about your work
Watch video →I Used to Be Afraid to Say What I Thought
Watch video →Marketing overwhelm can stop you starting: what to do first
Watch video →Who Protocol Text is built for
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How to Make Your Service Business Marketing Sound Like You
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Helping others tell the story I struggle to tell
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Not All Publicity Is Good Publicity for a Service Business
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Personal Connection and Technology at Protocol Text
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A great product is not everything: What service businesses need to grow
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Eric Yim: The message that made this work matter
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Your work is the content: What service businesses can post
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