Eric Yim · Personal writing
Notes on storytelling, building Protocol, and the people behind the work.
People have told me they'd return to their stories when they felt down, to remember why they were doing any of this. That response helps explain why I care about interviewing people and sharing their stories.
Start with what you notice, the problem you want to be known for, and the way you handle the work. Eric Yim explains how to turn those details into a clear, supportable marketing message.
The future I want to help build starts with a more thoughtful introduction.
What I would tell a service business owner staring at an empty posting calendar.
The difference between writing down what a business sells and understanding why it exists.
How I’m learning to balance a long view with the work that needs to happen today.
100 answers across five parts of the work.